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40 & FINE WITH IT

Client: California Pizza Kitchen
 

Anyone can have a mid-life crisis—including your family's favorite casual dining restaurant.

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With CPK's 40th anniversary right around the corner, we were tasked with building momentum for the brand that's been serving fresh ideas for decades.

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We decided this process was best split into three stages—just like your dine-in experience.

Stage 1: The Appetizer

Now reintroducing California Pizza Kitchen. Fresh to Death.

This fake rebrand wasn't limited to only one video.

It took over every platform—emails, website, social media, etc.

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And the crowd is...confused?

Stage 2: The Entree

A couple days later, in walks Busy Philipps, CPK's biggest fan, to call it what it is—a very public mid-life crisis.

Stage 3: The Dessert

The sweetest deal, available now.

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©2020 by Sasha Landy.

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