YES IS CRITICAL
Client: NCH Healthcare System
Team: Tyler Pierce, Lindsay Muncy, Sarah Woodall Emily Kurek, Nicole Bennett, Sasha Landy
The challenge?
​
Build an entire educational campaign to encourage the City Planning Advisory Board to support the new heart and stroke building at the downtown NCH campus in Naples.
In advance of the first vote, we ran media that ranged from radio to print.
After a 4-1 vote, the office was filled with cheers.
​
However, just 3 more "yes" votes were needed before this life-saving project could take place.
​
It was time to step it up.
There were collections of flyers.
Social media stories.
Yard signs.
And, yes, more flyers.
On February 7th, 2024, the votes were in.
​
​
We dropped what was left of our pencils after so many electronic sharpener uses and applauded.
​
​
Naples, Florida, is getting a necessary heart and stroke building to keep the epicenter of the city beating.
​